Tips from our friends at Elavon
You’ve heard that competition for customers is fierce. But the great news for small businesses is that 82 percent of consumers shop local. And 48 percent say they’ll frequent local businesses more often. Your customers come to your business because they want to, not because they don’t have other choices. However, they have expectations that you’ll continue to meet their needs as commerce and technology evolve.
Smart devices like mobile phones and tablets provide consumers with simple conveniences like easily connecting with family and managing their daily lives. But in recent years, the potential for smart devices has truly exploded. More businesses are now also relying on smart point-of-sale (POS) terminals to meet increasing consumer demand for faster, more efficient payment options, as well as a more satisfying shopping experience. Smart POS can help you maintain the appeal and momentum of local business, keeping customers coming back time and again.
Deliver a seamless experience – for you and your customers – with smart POS terminals
Fifty-eight percent of consumers say a personalized in-store experience is highly desirable. Smart POS terminals offer the flexibility you need for improved customer service and business results. Smart POS terminals typically feature analytic capabilities, with which businesses can better understand the needs of their customers. Sales associates, wait staff and other personnel will have immediate access to such data as when your customers visit, how much they spend and their product preferences. So, they can anticipate when customers will visit and what they are likely to want when they do.
A few other stats:
- Sixty-nine percent of baby boomers believe it is important for associates to have insight into available inventory, while 53 percent of millennials think store associates don’t have the tools needed to provide good customer service.
- Sixty-two percent of retail workers say Mobile POS (mPOS) devices make work easier for them and 48 percent prefer using them.
- Twenty-eight percent of associates believe mPOS increases the number of products a customer buys.
As we continue to move toward a cashless society, offering multiple means for customers to pay becomes more critical. Smart POS systems support an array of payment options – contactless for mobile wallets, chip card and mag stripe – and expedite payments quickly and securely. Smart POS systems also enable faster settlement and reconciliation, as well as comprehensive reporting to keep businesses running smoothly.
Attracting customers is only half the job. Successful businesses engage the right technology and service strategies for customer retention.